ASOS X COMMON OBJECTIVE
Key Trends Design Brief:
Design a 6 outfit ‘total look’ collection for ASOS Design studio working with one of, or both, the ASOS key trends ‘New Scene’ and ‘East Village’
Embrace the brand ethos, targeting any identifiable gender
Incorporate Printed textiles surface design as a key aspect of the collection
Research must include brand, competitor, general market, colour and fabric research
Concept to be shown in 2D
An ethical design proposal must be fully integrated into your concept.