ASOS X COMMON OBJECTIVE

Key Trends Design Brief:

  • Design a 6 outfit ‘total look’ collection for ASOS Design studio working with one of, or both, the ASOS key trends ‘New Scene’ and ‘East Village’

  • Embrace the brand ethos, targeting any identifiable gender

  • Incorporate Printed textiles surface design as a key aspect of the collection

  • Research must include brand, competitor, general market, colour and fabric research

  • Concept to be shown in 2D 

  • An ethical design proposal must be fully integrated into your concept.

 
 

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